Google, Yahoo, MSN, Facebook & AOl are the top Mobile internet brands in a report by Neilsen. Mobile internet is taking off in a big way with the smart phones. US is one of the biggest mobile internet markets. Also in the list are weather channel & CNN. This shows people are looking for news & weather related info. Surprisingly, AOL is a top Mobile brand. Mobile advertising is also taking off in a big way. Google’s nexus one phone is its entry into smart phone market. Google’s interest in Admob, mobile ad serving company, shows the importance of mobile internet market. Facebook’s Mobile top brand position comes from its strong 350 million members.
Yale univ. Recruitment advt taken by the students & alum is a great video. With a cool background music & nice shooting this makes it a wonderful recruitment advt for a University. Video Sharing websites help make a vidoe viral quickly & also in building a brand.
Google wave, which generated a lot of buzz during its release, has not been able to materialize much buzz these days. It was an invite only site in the beginning & there was much demand for its invitation. Touted as the top such product which was able to combine all the elements of social activity. However, the interest in wave has waned as seen by the graph. Will this also go like other Google products like Knol?
ipad has iTunes store built right in with YouTube, and YouTube in HD. Album, photos can be flicked through. Great screen. More like a mobile safari. Itunes interface is great & can be bought via ipad. Calender, maps all in one place.Thinner and lighter than any netbook. iPad is powered by custom silicon.
It is not just the companies which are launching iphone app. But the Govt organizations as well. The White House & US army have launched the iphone app. This shows the growing importance of Mobile App store. Currently Apple’s iphone app store, Blackberry’s & Google’s Android app store are the major ones. Apple has a major share of the Mobile App market & US Army/White House have made major move releasing the app for the iphones. Whitehouse app gives info on blogs, videos, pics & live streaming of the presidents address. US Army’s app gives info on the army, vehicles used & pretty much a decent information. Both are free apps & iphone being the top smartphone in the US market.
Bing, Microsoft’s Search engine, has been making a steady progress ever since it went online. Its search market share has increased & at the same time yahoo’s has been going down. Bing has made many improvements like Twitter deal, improving the maps & others. In the US market google has around 67% followed by Yahoo & MSN around 14.5% & 9.9%. Also in the global market google has a great market share. Also AOL & Ask.com are also in the top 5 spots in US. Microsoft has been on a tie up spree by providing for the Bing tool bar with several companies. Google is also moving into the mobile market now releasing its own phone & thereby tapping the huge mobile search market as well.
Cadbury will be taken over by Kraft after a long take over battle acrosss the transatlantic for $19.5 billion. Cadbury focuses on candy which began operations in 1824. Cadbury being a British company has been a household name in many of the countries ruled by the Brits earlier. Kraft had earlier bid at a lower amount & since then there has been a takeover battle looming. The transatlantic deal would still have a lot of hurdles to be overcome & also the cultural differences. There is already fears of job losses in UK. Cadbury has become somewhat of a household name & would also have a lot of implications on its brand once the deal goes through. The Cadbury brand is associated with British. So the brand association of Cadbury becoming an American brand would need a brand transformation. This will create world’s biggest confectioner. There are already fears of Public outlash in Britain over the takeover.
Pictures above is a brand matrix of the world’s popular brands. It shows how the brands are relatively related. A known brand is recognized across the globe easily. Coca-cola is the world’s top known brand. iphone is the most social brand. Branding alone can draw huge customer base.
Coca-Cola has made a cool Viral Video about its open happiness campaign. Also the tagline of Where will the happiness strike next throws open many possibilities. College campus is the place for the brand to get visibility.
