Though Coca-Cola is the world’s most favourite brand, in the social media world Coca-Cola still has miles to go compared to other brands. Coke’s Open Happiness Campaign has been airing for some time. Now for their Year 2020 strategy, Coke has embarked on a major Social media drive. They will be using Twiiter, Facebook, Youtube & others for their social media campaign. They have selected 3 people who will tour all the 206 countries where Coke is sold & will document what makes People happy in accordance with the Open happiness Campaign on Twitter, facebook & others. This is by for the biggest Social media campaign & experiment in the world. This is taking Web 2.0 to the masses. This will also bring Coke to the Mainstream of Social Media & their site expedition206.com where the details will be documented. This is also the major social media campaign taken by any Corporate.
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