THOUGHTBEANS

Elinor Ostrom & Oliver E. Williamson have shared the 2009 Nobel Economic Prize. Elinor Ostrom for her analysis of economic governance, especially the commons. Oliver E. Williamson for his analysis of economic governance, especially the boundaries of the firm. Elinor Ostrom is from Indiana University in Bloomington, IN & Oliver E Williamson if from University of California Berkeley, CA, USA. Elinor Ostrom is the first women to get Nobel Economic Prize. Research of Elinor Ostrom & Oliver Williamson demonstrates that economic analysis can shed light on forms of social organization. In fact, Economics has also the distinction of having the oldest Nobel Laureate at 90 years old. There are no multiple lauretes in economic sciences.

In a year, plauged by recession & financial meltdown, it is the brand name which will help companies sail through. The recession is one of the worst seen in the decades. Billions of dollars went down the drain & several big wall street firms collapsed. Finally, the govt has to step in to rescue the capitalism. Brands take several years to build & once built, will be a big asset for the companies. 2009 Branding report by Interbrand is a good indication of how the companies & Brands have withered recession. The top 10 brands in 2009 are Coco-Cola, IBM, Microsoft, GE, Nokia & others. From IT to consumer goods to Mobile & Automobile industry brands have found a place in top 10. This is the first time, total brand value has fallen in Interbrand report. Google has also found a place in top 10. More info about the branding report by Interbrand & 2009 report in PDF can be found at their website.