THOUGHTBEANS

Google, Yahoo, MSN, Facebook & AOl are the top Mobile internet brands in a report by Neilsen. Mobile internet is taking off in a big way with the smart phones. US is one of the biggest mobile internet markets. Also in the list are weather channel & CNN. This shows people are looking for news & weather related info. Surprisingly, AOL is a top Mobile brand. Mobile advertising is also taking off in a big way. Google’s nexus one phone is its entry into smart phone market. Google’s interest in Admob, mobile ad serving company, shows the importance of mobile internet market. Facebook’s Mobile top brand position comes from its strong 350 million members.

Some interesting links:
Jagermeister’s cool 3D website
Vodafone Turkey’s new campaign
Whitehouse iphone app

AOL has unveiled a new brand identity as Aol.(with a period). AOL, once the dominant company, has gone through a patchy phase for the last few years. It hired Tim Armstrong as its CEO recently & has been spareheading the restructing. Now it has unveiled a new brand identity. Also Aol. will spin off from Time warner & will be listed on NYSE from Dec. About 2000 people will be laid from the company. But will all this help Convice the Madison Avenue & Wall Street.? AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future. Some of the world’s best creative artists, including Universal Everything, GHAVA and Dylan Griffin created art and animations for the brand. When I first saw the logos, with aol. against a gold fish, I was wondering how is a Gold fish related to a web services company. I guess a Better job could have been done desigining the logos.