Pictures above is a brand matrix of the world’s popular brands. It shows how the brands are relatively related. A known brand is recognized across the globe easily. Coca-cola is the world’s top known brand. iphone is the most social brand. Branding alone can draw huge customer base.
German automobile companies have been rapidly penentrating the Indian car market. A few years back it was the Japanese & Korean car makers. Now Porsche, Audi, VW, BMW, Mercedes Benz have been releasing new models in India. Indian auto market of late has improved in terms of buying power. A few years back hardly any Audi or BMW cars were in India. Now sight of Audi, VW or BMW cars is a common sight. Recently VW carried out a full page advt in Times of India about the models available & the new plant near Pune. This is the first such advt in Indian media by any car maker. With increasing disposable income & demand for luxury cars, German auto makers have a great market in India. Earlier Mercedes Benz was the only German auto maker in the Indian market. VW’s investment is the biggest by any German car maker in India so for. With attractive finance schemes & great offers, Indian customers are finding it easier to own a German beauty.
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