Tiger Woods, the ace golfer, has been dropped by Accenture as its brand ambassdor. Gatorade has dropped a Tiger Drink saying the decision was made earlier. Several other brands are still reconsidering about the branding decison. However, TAG Heuer, has announced that it will stand with Tiger & put up a banner on the website about the decision. Will this help the iconic watch maker increase its brand image. Several of the brand ambassadors have been dropped after a scandal or negetive publicity surrounds them fearing of the public backlash or loss in sales & brand image. However, TAG heuer has done a great job standing by Tiger & in announcing so would help it boost its image.
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