THOUGHTBEANS

Yahoo has undergone a brand transformation over the last few months with redesigned home page & it’s you campaign . It’s Y!ou campaign has been aired over the TV several times. Microsoft had bid for yahoo last year & Yahoo’s CEO at that time had turned down the bid. Since then yahoo stock has been on a roller coaster & Carl Ichaan also came on board yahoo. Yahoo also replaced its CEO & the new CEO has gone for a brand transformation. It’s Y!ou campaign with the theme Internet is under new management, yours & its you has been featured several times. A $100 million marketing campaign to lift the brand value of Yahoo. However, the ad has not done much to increase the brand value.

Global Economy which had slipped into recession is showing sings of improvement. Stock markets across the globe have surged & also the export/import data is showing improvement. However, the worrying trend is the increasing unemployment rate in USA. It is expected to touch 10%. The federal stimulus spending bill has created many jobs. The FDI for the developing nations is increasing & the auto, insurance, IT, hardware, food industry are back to normal times. This time a collective work by the governments across the world helped keep away the recession. Corrective measures are needed to keep a check on the banks, real estate & stocks to avoid speculation