THOUGHTBEANS

Coca-Cola’s superbowl advt for 2010 seems more like a ripoff from an Isreali Milk brand. The music, acting & the way ad is portrayed looks same. Except for a Dog which is found in the Isreali advt, both ads look similar. In the coke advt, a yound man sleepwalks miles before quenching his thrist with a coke. But the interesting fact is using the same music for both the advt.

Some cool links:
Honda let it shine Advt
Coca-Cola Summer Blast game

Coca-Cola has made a cool Viral Video about its open happiness campaign. Also the tagline of Where will the happiness strike next throws open many possibilities. College campus is the place for the brand to get visibility.

This advt for Super Bowl 2008 has won the Superbowl advt of the decade. Shot over the iconic New York skyline, 2 family guy characters are fighting it out for a coke.

Both Coca-Cola & Pepsi known for their cut throat competition have been aligining their new strategies along the Digital marketing & social responsibility way. Coke is out with the Open happiness theme, the ads of which are already in the air. It has also created the vision 2020 which focusses on coke moving more into the digital marketing & also building communities. Pepsi recently announced that they are pulling out of the Super bowl & will focus more on digital marketing. They have launched Pepsi Refresh project which encourages new ideas & also awards it. This signals how corporate giants are aliging their strategies more into digital marketing & social media.

Though Coca-Cola is the world’s most favourite brand, in the social media world Coca-Cola still has miles to go compared to other brands. Coke’s Open Happiness Campaign has been airing for some time. Now for their Year 2020 strategy, Coke has embarked on a major Social media drive. They will be using Twiiter, Facebook, Youtube & others for their social media campaign. They have selected 3 people who will tour all the 206 countries where Coke is sold & will document what makes People happy in accordance with the Open happiness Campaign on Twitter, facebook & others. This is by for the biggest Social media campaign & experiment in the world. This is taking Web 2.0 to the masses. This will also bring Coke to the Mainstream of Social Media & their site expedition206.com where the details will be documented. This is also the major social media campaign taken by any Corporate.