Coca-Cola’s superbowl advt for 2010 seems more like a ripoff from an Isreali Milk brand. The music, acting & the way ad is portrayed looks same. Except for a Dog which is found in the Isreali advt, both ads look similar. In the coke advt, a yound man sleepwalks miles before quenching his thrist with a coke. But the interesting fact is using the same music for both the advt.
Some cool links:
Honda let it shine Advt
Coca-Cola Summer Blast game
Pictures above is a brand matrix of the world’s popular brands. It shows how the brands are relatively related. A known brand is recognized across the globe easily. Coca-cola is the world’s top known brand. iphone is the most social brand. Branding alone can draw huge customer base.
Coca-Cola has made a cool Viral Video about its open happiness campaign. Also the tagline of Where will the happiness strike next throws open many possibilities. College campus is the place for the brand to get visibility.
This advt for Super Bowl 2008 has won the Superbowl advt of the decade. Shot over the iconic New York skyline, 2 family guy characters are fighting it out for a coke.
Both Coca-Cola & Pepsi known for their cut throat competition have been aligining their new strategies along the Digital marketing & social responsibility way. Coke is out with the Open happiness theme, the ads of which are already in the air. It has also created the vision 2020 which focusses on coke moving more into the digital marketing & also building communities. Pepsi recently announced that they are pulling out of the Super bowl & will focus more on digital marketing. They have launched Pepsi Refresh project which encourages new ideas & also awards it. This signals how corporate giants are aliging their strategies more into digital marketing & social media.
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