Nokia recently created the world’s biggest signpost in London. The signpost is in the shape of an arrow & people can send messages about their fav locations & the signpost would point to that location & also shows the distance. This shows how the digital channel can be used for promotions. To communicate the use of Nokia maps, nokia created the world’s biggest signpost.
The World’s Biggest Signpost from adghost on Vimeo.
Pictures above is a brand matrix of the world’s popular brands. It shows how the brands are relatively related. A known brand is recognized across the globe easily. Coca-cola is the world’s top known brand. iphone is the most social brand. Branding alone can draw huge customer base.
Apple iphone has become synonymous with Smartphone. Right from day one it has generated a lot of buzz & it is a customers delight. Nokia, RIM, Palm, Google & others are targetting it with a new kind of smartphone. However, none of the new phones has been able to take the charm of iphone. Apple knows at creating a product which exceeds customer expectation & its charismatic CEO knows the maverick moves. Now a days, every phone is targeted at iphone. iphone & its app store sales have been booming. iphone has acquired a cult status & it is difficult to break that brand image with other phones. Apple is great at engineering to marketing & PR & its huge fanbase will give it a unique advantage.
Verizon is all set to release ‘droid’, an android OS built phone & both google & verizon have entered into a pact for this. Ads are already out & mocks the features not available on iphone. Droid is a licensed term from George lucas based on Star wars & this has already made the blogosphere agog. HTC has also come out with a new phone in the US & is hotting up the mobile field. Palm, Apple, RIM blackberry, Nokia & verizon are some of the top players in the US mobile industry. iphone app store has already made more than a billion downloads. Android phones are getting released in more countries around the world.
Verizon is all set to release ‘droid’, an android OS built phone & both google & verizon have entered into a pact for this. Ads are already out & mocks the features not available on iphone. Droid is a licensed term from George lucas based on Star wars & this has already made the blogosphere agog. HTC has also come out with a new phone in the US & is hotting up the mobile field. Palm, Apple, RIM blackberry, Nokia & verizon are some of the top players in the US mobile industry. iphone app store has already made more than a billion downloads. Android phones are getting released in more countries around the world.
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