THOUGHTBEANS

Pictures above is a brand matrix of the world’s popular brands. It shows how the brands are relatively related. A known brand is recognized across the globe easily. Coca-cola is the world’s top known brand. iphone is the most social brand. Branding alone can draw huge customer base.

Microsoft, Sony & Nintendo are the top leaders of the gaming console market with their Xbox, PS3 & Wii consoles. Imagine Apple moving to the gaming console market. Apple known for its Chic design & trendy product line up would redefine the gaming console market. Apple has a large base of fanboys & would definitely love to have an Apple console. This will also attract a huge market of gamers increasing the Apple customer base. With an iphone type of App store for the gaming console would make it even more attractive. With seamless integration across iphone, gaming console, imacs would herald a new kind of gadgetry & help Apple penentrate the living room more.

Suddenly everyone seems to be jumping into the Ereader market. After Amazon came out with Kindle, Ereaders are the hottest devices after mobile phones. Amazon bundled Kindle reader into its online bookshop & has built up an Apple itunes sort of market for the Kindle Ereader. Verizon has recently introduced iRex, an ereader. Microsoft’s ereader & Tablet has kept the blogosphere agog with rumors about Microsoft releasing the tablet. Sony also announced an ereader after Amazon came out with Kindle. Imagine Apple releasing an iReader!!  With its huge fan base & technological advancements, its ireader will definitely makes waves. However, Amazon has the first mover advantage in this product & the latest Kindle has got great reviews.

Consumer Electronics giant Sony’s latest advt on PS3 is surely making Nigerian govt a worried lot. Nigerian govt has demanded an unconsitional apology from Sony. Many of us have received scam mails from Nigeria requesting for help to transfer money. These are also known as 401 scams. This is for the first time a corporate giant has used it in the promotion. Adding a touch of creativity like this to the advt has helped sony in going viral with this advt.  In the ad, a rumor squasher responds to a rumor mongrel’s  request for comment about a PS3 price-drop. Pat comes the reply: ‘You can not believe everything you read on the net. Otherwise I would have been a Nigerian millionaire by now.’